{"title":"biscuit americain","description":"","products":[{"product_id":"reeses-oreo-cups-milk-chocolate-white-cream","title":"Reese's Oreo Cups Milk Chocolate \u0026 White Cream 24 x 39g","description":"\u003cp data-end=\"1179\" data-start=\"481\"\u003eLes \u003cstrong data-end=\"544\" data-start=\"485\"\u003eReese’s Oreo Cups Milk Chocolate and White Cream 24x39g\u003c\/strong\u003e sont une édition gourmande combinant l’univers iconique de \u003cstrong data-end=\"634\" data-start=\"604\"\u003eReese’s Peanut Butter Cups\u003c\/strong\u003e et la texture reconnaissable des \u003cstrong data-end=\"685\" data-start=\"668\"\u003ebiscuits Oreo\u003c\/strong\u003e. Cette référence associe un enrobage de \u003cstrong data-end=\"746\" data-start=\"726\"\u003echocolat au lait\u003c\/strong\u003e, un cœur au \u003cstrong data-end=\"790\" data-start=\"759\"\u003ebeurre de cacahuète Reese’s\u003c\/strong\u003e et une \u003cstrong data-end=\"826\" data-start=\"798\"\u003ecrème blanche façon Oreo\u003c\/strong\u003e enrichie d’éclats de biscuit cacao. Proposées en \u003cstrong data-end=\"896\" data-start=\"876\"\u003eformat 24 x 39 g\u003c\/strong\u003e, ces cups individuelles renforcent une offre de \u003cstrong data-end=\"974\" data-start=\"945\"\u003esnacks chocolatés premium\u003c\/strong\u003e à forte attractivité en rayon confiserie. La combinaison chocolat, peanut butter et biscuit crée une signature gustative puissante qui attire immédiatement l’attention des amateurs de produits américains.\u003c\/p\u003e\n\u003cp data-end=\"1799\" data-start=\"1181\"\u003eLes \u003cstrong data-end=\"1206\" data-start=\"1185\"\u003eReese’s Oreo Cups\u003c\/strong\u003e s’adressent aux consommateurs recherchant un \u003cstrong data-end=\"1276\" data-start=\"1252\"\u003esnack sucré gourmand\u003c\/strong\u003e, idéal en pause, en dessert rapide ou en achat d’impulsion. Leur format 39 g est parfaitement adapté à la \u003cstrong data-end=\"1412\" data-start=\"1383\"\u003evente à l’unité en caisse\u003c\/strong\u003e, en \u003cstrong data-end=\"1437\" data-start=\"1417\"\u003erayon confiserie\u003c\/strong\u003e, en station-service ou en concept store. Cette référence séduit particulièrement les \u003cstrong data-end=\"1536\" data-start=\"1523\"\u003e16-35 ans\u003c\/strong\u003e, étudiants et jeunes actifs sensibles aux collaborations entre marques cultes. L’association Reese’s x Oreo bénéficie d’une forte notoriété et stimule la curiosité en magasin. Le double branding renforce la visibilité en linéaire et favorise une rotation rapide.\u003c\/p\u003e\n\u003cp data-end=\"2389\" data-start=\"1801\"\u003eCette édition se distingue sur le segment des \u003cstrong data-end=\"1883\" data-start=\"1847\"\u003echocolats au beurre de cacahuète\u003c\/strong\u003e grâce à l’ajout de texture biscuitée. Elle permet de dynamiser une offre de \u003cstrong data-end=\"1987\" data-start=\"1960\"\u003econfiseries américaines\u003c\/strong\u003e en proposant une recette différenciante par rapport aux cups classiques. L’effet crossover entre deux marques iconiques augmente le potentiel d’achat d’impulsion et crée un effet nouveauté durable. Dans un assortiment orienté \u003cstrong data-end=\"2249\" data-start=\"2214\"\u003eproduits alimentaires tendances\u003c\/strong\u003e, cette référence apporte une forte valeur ajoutée commerciale et contribue à enrichir la catégorie chocolat avec une innovation attractive.\u003c\/p\u003e\n\u003ch4 data-end=\"2409\" data-start=\"2391\"\u003ePoints forts :\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli data-end=\"2455\" data-start=\"2412\"\u003e\u003cstrong data-end=\"2455\" data-start=\"2412\"\u003eReese’s Peanut Butter Cups édition Oreo\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"2516\" data-start=\"2458\"\u003e\u003cstrong data-end=\"2516\" data-start=\"2458\"\u003eChocolat au lait, beurre de cacahuète et Oreo\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"2566\" data-start=\"2519\"\u003e\n\u003cstrong data-end=\"2539\" data-start=\"2519\"\u003eFormat 24 x 39 g\u003c\/strong\u003e adapté à la vente unitaire\u003c\/li\u003e\n\u003cli data-end=\"2600\" data-start=\"2569\"\u003eDouble notoriété Reese’s x Oreo\u003c\/li\u003e\n\u003cli data-end=\"2641\" data-start=\"2603\"\u003eForte attractivité en rayon confiserie\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-end=\"2671\" data-start=\"2643\"\u003eInformations pratiques :\u003c\/h4\u003e\n\u003cp data-end=\"2971\" data-start=\"2672\"\u003e\u003cstrong data-end=\"2687\" data-start=\"2672\"\u003eCatégorie :\u003c\/strong\u003e Confiserie chocolatée\u003cbr data-end=\"2712\" data-start=\"2709\"\u003e\u003cstrong data-end=\"2725\" data-start=\"2712\"\u003eSegment :\u003c\/strong\u003e Édition gourmande – Collaboration\u003cbr data-end=\"2762\" data-start=\"2759\"\u003e\u003cstrong data-end=\"2774\" data-start=\"2762\"\u003eFormat :\u003c\/strong\u003e 24 x 39 g\u003cbr data-end=\"2787\" data-start=\"2784\"\u003e\u003cstrong data-end=\"2816\" data-start=\"2787\"\u003eMerchandising conseillé :\u003c\/strong\u003e Caisse, rayon confiserie, tête de gondole\u003cbr data-end=\"2861\" 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